![]() ![]() Previously, for Vanity Fair, Robinson reported "Though Perlmutter endorsed Marvel's decision to make its own films, he clung to outdated opinions about casting, budgeting, and merchandising that ran counter to trends in popular culture, sources close to the studio said. Bleeding Cool has covered a number of takes on his involvement, both as a bullying figure within the company, and source of great grief, but also being used as a scapegoat by the West Coast when they don't want to justify decisions to staff, such as the fake story about refusing a female villain in Iron Man 3 because they don't sell well as toys. I'm especially interested to read more on Marvel Chair Ike Perlmutter at the company. Dishy and authoritative, MCU is the first book to tell the Marvel Studios story in full―and an essential, effervescent account of American mass culture." for Iron Man to the negotiations over Disney's acquisition of Marvel to studio head Kevin Feige's embrace of streaming TV―the authors demonstrate that the genius of Marvel was its resurrection and modification of Hollywood's old studio system. As they delve into the studio's key moments―from the contentious hiring of Robert Downey Jr. What accounts for its stunning rise? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole, ongoing production, the Marvel Cinematic Universe. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. Marvel Entertainment was a moribund toymaker not even twenty years ago. "The unauthorized, behind-the-scenes story of the most popular, lucrative, and transformative cultural phenomenon of our time: the Marvel Cinematic Universe. ![]()
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